German Engineering for the US – BFFT at the L.A. Auto Show
When it comes to the mobility of the future, BFFT has been a trend-setting player on the German premium car market for many years. Especially for the VW Group – and in particular for luxury brand Audi – the electronics specialist from Germany is known for being a benchmark in the areas of driver assistance systems, digitization and electrification.
With the manpower of over 800 German experts behind it, BFFT is also conquering California. Since 2013, around 30 BFFT of America specialists have been working on driver assistance and infotainment topics in Belmont, south of San Francisco, primarily for the renowned Electronic Research Laboratory (ERL) of Volkswagen Group of America. Most recently, BFFT of America has made a name for itself in Silicon Valley’s ever-expanding think tank after being selected one of the “20 Most Promising Automotive Tech Solution Providers“ by technology magazine CIOReview. Now, Los Angeles is getting ready to host the year’s most important west coast car show in the US. Naturally, BFFT of America CEO Angelika Eitermoser also plans to use the opportunity to explore the latest industry trends on the topic of the mobility of the future at the LA Auto Show and the simultaneously held AutoMobility LA mobility conference.
It’s only logical that Los Angeles be the location for an innovation trade show: Southern California is one of the US’ main sales markets for electric cars. In addition, the City of Angels is currently establishing itself as a second tech campus next to Silicon Valley – fittingly dubbed Silicon Beach. BFFT of America also wants to take a close look at the potential offered by this as well.
While the US branch of electronics specialist BFFT currently supports its local customers primarily via highly specialized technicians from all over the world and concentrated know-how from Germany, Eitermoser sees the medium-term future of BFFT of America in terms of expanding the project business: “The basic themes of infotainment and driver assistance systems will remain with us in the future, but in order to advance our further core competencies of digitization and electrification we need to expand our area of activity going forward – in line with the successful example of our headquarters in Germany. “Project business in particular should play a key role here. And who knows: maybe even the emerging Los Angeles technology center will prove itself to be an interesting location for the future.”