A New Design at BFFT Fahrzeugtechnik
The BFFT brand promise is “We move people”. Specifically, through visionary developments around automobiles. An emotional impact is accomplished through ideas and concepts, tailored and executed specifically to appeal to the target groups. With the concept, “images affect and create emotions” in mind, a series of BFFT car pool vehicles have been decorated with visuals.
In addition to the headquarters, the BFFT lifestyle and the automotive positioning, the new design depicts the 3 technical core competencies: electrification, digitization and driver assistance systems. For the time being, three company vehicles have been decorated: the BFFT “Fanmobil”, which conveys the employees to various trendy lifestyle events and technical trade fairs, as well as an Audi A4 and a sporty A3 in the S-line series.
Another highlight: electrification is a major focus of the technical development process at BFFT; for this reason, the employees get to experience electro-mobility first-hand. That’s why an Audi E-tron and an E-Golf will be included in the vehicle pool soon. Employees can drive an environmentally-friendly vehicle to their client meetings, and lead with the concept of electro-mobility more authentically.