Social engineering at BFFT
BFFT Headquarters Ingolstadt/Gaimersheim
BFFT automotive engineering developer
Thumbs upt for BFFT
06/30/2015

Social engineering – BFFT in the social networks

It is impossible to imagine the modern world without social media; internet use has influenced and changed it significantly in recent years. For millions of users, it is an indispensable part of daily communication. Even companies see the growing importance of social networks. This is because the platforms not only represent a service portfolio and corporate culture, but also networking with relevant target audiences (employees, applicants, and clients).

Since 2006, BFFT has actively used the career social network XING in order to first contact potential candidates and to recruit qualified junior staff for BFFT. In 2009, the English counterpart LinkedIn was added. After the new BFFT website was launched in March 2013, the online brand presence expanded gradually by adapting existing channels (Concept and Design) along with new platforms. The goal is to provide and disseminate technological, lifestyle, and corporate topics that take place in BFFT’s environment. With this, the wide range of services and corporate culture of BFFT should be represented, and networking should be promoted among them. Exclusive and specific content is produced, which will be discussed in editorial rounds and published according to a common theme (e.g. significance and topicality).

Furthermore, current news streams are included as individual channels on the BFFT site’s home pages and are integrated as part of the intranet. BFFT has since tried to reach various audiences with its contributions. This includes the staff in particular. Through project ideas and the dissemination of business-related topics, employees get an overview of BFFT’s current events. In addition, the channels allow direct interaction, and feedback can be given. The content also addresses potential applicants to a greater extent; above all, high-schoolers, college students, and young professionals use social networks for everyday communication. Ultimately, customers can also find the service portfolio of individual departments as well as contact BFFT or make individual inquiries.

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