Motorsports talent pool Audi Sport TT Cup: Fabian Vettel joins the race with BFFT
Fabian Vettel (18) will be pulling up to the starting line next season at the Audi Sport TT Cup under the sponsorship of BFFT, the automotive engineering designer from Ingolstadt, Germany. Fabian is the younger brother of four-time Forumla 1 world champion Sebastian Vettel. He’s also part of a high-caliber, international line-up competing for the Audi one-make cup introduced in 2015 as part of the DTM – the most popular motorsports platform in Germany.
Ingolstadt (18. April 2017) – “With his talent and his passion for automotive technology and motorsports, Fabian Vettel makes an excellent representative for BFFT and our team of young, motivated designers,” explains BFFT CEO and co-founder Markus Fichtner. The company focuses primarily on developing new technologies with an emphasis on driver assistance systems, digitalization and electric vehicles. “We are an automotive engineering designer, and Audi is our biggest customer. So for us, being able compete in their series with a talented driver like Fabian Vettel is an incredible opportunity. Our goal is to take motorsports and all the thrill and excitement that comes with racing to motivate our employees and attract qualified candidates. And sponsorship is also a great way for our teams to identify even more with our customer. All of this inspires us to keep taking on ambitious design projects and tackling them with dedication and commitment to achieving the best possible quality,” says Fichtner.
“We are sponsoring Fabian Vettel as an individual racer as he makes his professional debut in what will surely become an exciting and hopefully highly successful racing career,” explains Dr. Michael Schilhaneck, Director of Brand Management & Strategy at BFFT. The collaboration is helping to further strengthen the bond between the engineering design company and their biggest customer, Audi.
The company has previously participated in the Bundesliga (German soccer league) as a sponsor for FC Ingolstadt 04 and in the German hockey league at the ERC Ingolstadt. More recently, the BFFT “fan sofa” was named the winning entry in the Automotive Brand Contest in Paris. Employees got to enjoy an “up close and personal” view of the action both on the grass and on the ice from their very own front row seats on the “fan sofa.” In the biggest brand competition in the automotive industry, an international jury singled out the “fan sofa” concept as the most effective component of the BFFT brand strategy.
“To us, sports sponsorship isn’t just a goal in itself. It’s a strategic instrument,” says Schilhaneck. At the Audi Sport TT Cup, Fabian Vettel will be displaying the BFFT logo prominently on the hood of his car, as well as on his racing suit and helmet. “In conjunction with our participation in the race, we’re also offering a lot of activities for our employees. For example, staff will have a chance to get know Fabian Vettel by taking part in go-carting and fan sofa events or through our social media channels. Being a sports sponsor is a way for us to express our dedication to our staff here at BFFT, and it’s a great way to promote ourselves as an employer. We’re looking forward to a close and heartfelt partnership with Fabian Vettel.”