Employees recruit employees: BFFT & Firstbird are making sure the talent keeps coming
The skills shortage in the automotive industry is a challenge for BFFT as well. It is getting more and more difficult to find qualified young staff and to stand out from competitors in the ‘war for talent’. That’s why the Ingolstadt-based automotive engineering developer is always coming up with new ways to attract suitable staff. Since March 2015 BFFT has been using the online program Firstbird to put the principle of recommendations into practice, focussing on the central idea of ‘working with friends’.
The program offers employees two recommendation possibilities: they can either recommend someone directly for a position or share a position with their network (via email or social media sites like XING, LinkedIN or Facebook). Firstbird’s special game-like design encourages users to recommend BFFT as an employer: for example, employees get points when they share positions, when someone applies for the position, and when a candidate is invited to an interview. Successful appointments are also rewarded with prizes. The program is clear, simple to use and always keeps applicants as well as employees up-to-date with the recruitment process. That means full transparency for everyone involved.
The employee recruiting tool has seen a lot of use so far: almost half of BFFT’s employees have already registered with the program as talent scouts, and there were 225 applications to positions shared in 2015, leading to 32 permanent appointments. Recently the employee with the most points (earned for number of positions shared, reach generated, number of clicks on shared content and applications received) for 2015 was rewarded with a prize (a trip of his choice in the BFFT Fanmobil).
BFFT CEO Markus Fichtner awarded the prize personally and congratulated the new holder of the title ‘BFFT Talent Scout 2015’: ‘I am absolutely delighted that so many employees have engaged with the Firstbird recommendation program and are sharing so many positions. It shows that our colleagues enjoy working for BFFT, talking about us and recommending us as an employer.’