Students of the University Bayreuth at lunch together
University Bayreuth at the BFFT Headquarter

Sport meets technology: Students from the University of Bayreuth visit BFFT

Numerous colleges and universities have already visited BFFT. Until now, most of the students visiting the modern headquarters in Gaimersheim have come from the fields of mechanical engineering, electrical engineering, and computer science. Here, they received detailed information about the company as well as insights into exciting projects in digitalization, car assistance, and electromobility. On April 21, 2017, twelve sports economics students from the University of Bayreuth visited Ingolstadt for the first time.

Since 2008, BFFT has been using sports sponsorships as a successful measure in employer branding (FC Ingolstadt 04, ERC Ingolstadt, and racing driver Fabian Vettel at the Audi TT Cup, among others). For that reason, the welcoming and reception of students at the HQ was followed by a lecture on “Employer Branding through Sport Sponsoring and Events” by Dr. Michael Schilhaneck (Head of Brand Management and Strategic Management at BFFT). Afterwards, the group held a joint workshop to discuss new possibilities for BFFT in the field of band activation. Among other things, BFFT has used the LED band as a recruiting tool for all of FC Ingolstadt’s home games.

After lunch, the students visited the Audi Sportpark and finally got an insight into the first-division team FC Ingolstadt. Florian Zehe (head of the professional scouting division) joined Sebastian Knosp to show how scouting functions in the professional and amateur fields, describing which competencies sports economists need in order to gain a foothold in sports. At the end of the day, the marketing department at FC Ingolstadt gave the students a detailed presentation. The event was rounded off with a stadium tour and a visit to the players’ cabins.

At the end of the day, the students realized that sports and technology fit together very well. An automotive engineering firm can offer interesting employment for sports economists, too.