The BFFT brand promise is: „We move people“, because in everything we do, we affect people:
- Factually – through our visions and developments surrounding automobiles.
- Emotionally – through our ideas and actions towards our target groups (colleagues, customers, applicants, the public.)
Thus, BFFT focuses on performances and moments that affect people.
The BFFT brand personality (the way we are…), however, can best be described using the following adjectives: casual & modern, different & free-spirited, natural & open, caring & social, reliable & fair and modest & restrained.