BFFT Goes Mountain Biking: BFFT at the Day of Bike in Wettstetten
On September 12th, around 160 participants got to show off their skills at the cycling event “Day of Bike” in Wettstetten. The high point was the mountain bike race, which led participants down gravel roads and through the forest. In this event, organized by the Wettstetten Cycling Association, the goal was to complete a total of 35 km (six laps of 5 km) as quickly as possible. After the race, there were other reasons for the large audience to stick around: while kids got to let off steam on the playground, the older guests enjoyed Bavarian specialties and the late summer weather in the beer garden at Högnerhäusl.
BFFT took part in the “Day of Bike” as a sponsor, supporting the event by providing an e-cross bike for the lead rider and by adding our brand messaging along the route. Racers from BFFT also joined other mountain bike enthusiasts at the starting line. The fastest of these riders even achieved a spot in the top 20 rankings, with a total time of 1 hour, 34 minutes and 24 seconds.