What drivers want: BFFT offers one-stop psychological volunteer studies
Do drivers operate with navigation systems better with buttons, touch or voice input? How do they react to more information in the Head-up-Display? BFFT provides answers to these and similar questions in full package.
Questions about the awareness and the acceptance of new applications have been raised by automobile manufacturers long before these systems have been built in production vehicles. This can lead to early recognition and avoiding of potential problems (e.g. illogical operating steps in the infotainment-menu) during the development process. The Ingolstadt automotive engineering developer BFFT provides the answers of these questions. With an interdisciplinary team consisted of technical and psychological experts volunteer studies are conducted that research the human perception (e.g. attention, reaction rate). The results enable the rating and approval of new security concepts, the ergonomic construction of new systems and components or the product evaluation in regards to efficiency, satisfaction and other parameters. The research methods depend on the issue and are specially adjusted to the client wishes: preparation of a mental model (e.g. categorization of driving tasks and driver’s view), quantitative and qualitative surveys, vehicle data collection (simulation and studies with real driving) and measurement of driver’s distraction by means of dual-task-paradigms or eye-tracking.
BFFT offers the clients an integrated full package of consulting, planning, implementation, evaluation including interpretation and presentation of the results. An extra addition: not many providers can offer technical expertise and competency in psychological methods on one place. BFFT conceptualizes, develops and tests for more than 15 years in the three trend subjects of automotive electronics: driver assistance systems, energy storage systems and digitalization. Among around 800 highly qualified BFFT staff, beside the engineers and technicians there are also graduated and MSc psychologists. They have many years of experience in studies about traffic psychology, among other things also for prestigious OEMs and institutes. Moreover, BFFT as an automotive engineering developer can access on a big vehicle fleet, in-house workshops and technical equipment. Also, there are internal pools of volunteers and many examiners available. With the BFFT locations and secondments abroad (USA, Italy, China) international issues can be addressed, too. So the clientele is not only restricted to the automobile industry, but encompasses numerous branches and application areas (e.g. traffic, usability).
Further information about the BFFT offer for psychological volunteer studies:
Project manager study implementation | firstname.lastname@example.org | +49-8458-3238-283